Boost Juice
Warning

contains nuts

Boost Juice's 'Warning contains nuts!' was created to bring awareness to a new range of peanut butter flavoured smoothies. The campaign took a tongue in cheek approach to promote the indulgent smoothies using warning barricade tape and pop culture warning phrases. Two videos were created specifically for youtube pre-roll ads 'Vandal' and 'Sabotage' were rogue peanut characters take over a boost juice store. The pre-roll ads targeted customers by previous social media, app and website engagement, along with retargeting specific google search queries.
 

My contribution to the campaign included: Art direction, project management, team management, campaign roll-out across digital channels.

© 2019 JHT Innovation. All rights reserved.

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